Sustaining Credit Card Sales in Challenging Times: A Case Study with a Leading Retail Company
In a world where purchasing power fluctuates and circumstances can change rapidly, businesses must adapt and find new ways to sustain sales. In this article, we share a case study of our collaboration with a major retail company in Brazil, highlighting how Atento played a pivotal role in maintaining credit card sales through strategic partnerships.
The Client
Our client is a prominent retail company in Brazil. They faced the challenge of continuing their credit card sales to customers with less purchasing power in the current global scenario. It was necessary for them to make sales through a partnership with a financial institution, even in a more remote scenario and with reduced capacity.
Challenges and Objectives
The primary challenge was to continue credit card sales to customers with less purchasing power in the current world scenario. The objective was to make sales through a partnership with a financial institution, even in a more remote scenario and with reduced capacity. They aimed to achieve approximately 3,000 monthly card sales to retail customers through this partnership.
The Atento Solution
Atento supported the client's sales strategy through outbound sales (phone) channels. By implementing a partnership with a major financial institution, Atento aimed to achieve the target of 2.9k sales per month and handle 146k contacts per month.
Results
Atento's strategic support led to significant results. We achieved a conversion rate percentage of 4.9% and exceeded the sales target, achieving 3k monthly credit card sales to customers.
Conclusion
Atento's commitment to sustaining sales in challenging times is evident in our collaboration with the client. By focusing on outbound sales and strategic partnerships, we were able to maintain credit card sales and exceed the client's sales targets.
If you're facing similar challenges in your business and want to learn how Atento can help you sustain sales in challenging times, schedule a free call with us. We're here to help you navigate the complexities of the retail industry while ensuring exceptional sales results.
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